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Join date: Aug 26, 2021

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Nov 12, 20254 min
How Subtle Rebrands are Redefining Modern Luxury
From Dior’s revived signature to RIBA’s clean slate, the future of identity in fashion and design is being written in smaller, quieter letters. Brands are finding fresh ways to look forward by going back to their roots. By Ridhi Sofat November 2025 In luxury today, power whispers. The biggest statement right now is subtlety. Instead of loud, graphic-heavy logos, brands are rethinking how they communicate identity and a new language of refinement has taken hold - one of history, typography and...

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Nov 5, 20255 min
Inside the L’Oréal-Kering Deal: Why Beauty’s Future Lies in Longevity
A € 4bn acquisition, a 50-year partnership, and two of the world’s biggest luxury houses quietly redefining what beauty means. By Ridhi Sofat November 2025 Few names dominate their sectors like Kering and L’Oreal. Kering, the Paris-based luxury group chaired François-Henri Pinault, owns some of fashion's influential maisons: Gucci, Saint Laurent, Bottega Veneta, Balenciaga and Alexander McQueen. Known for its creative direction and cultural relevance, Kering sits at the top of the luxury...

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Oct 31, 20256 min
Inside LVMH
Inside the world’s most powerful luxury group and how it continues to define the global standard for scale, craftsmanship, and control. By Ridhi Sofat October 2025 The House That Built Modern Luxury Few names carry the weight of LVMH Moët Hennessy Louis Vuitton SE. Founded in 1987 through the merger of fashion house Louis Vuitton and wines-and-spirits group Moët Hennessy, LVMH was the vision of Bernard Arnault, who saw what many in fashion did not - that creativity could be industrialised...

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